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01/29/2012 - 02/05/2012
Profiles in Deregulation
USA Newswire
Over half of the top-rated half-hours of local news broadcasts that aired in the weeks leading up to the 2002 midterm elections did not contain a single story about the campaign, a new report from The Lear Center Local News Archive at the University of Southern California said. Of the more than 10,000 broadcasts analyzed by the study, only 44 percent contained at least one campaign news story...seven percent of the broadcasts analyzed contained three or more campaign news stories, while nearly half - 49 percent - contained three or more paid campaign ads. The overall ratio added up to nearly four campaign ads for each campaign story aired during an average newscast.
- posted by Sean @ 12:31 AM
